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Discuss the Communications & Marketing Department’s options to gather research through a community survey to tailor a Communications and Marketing Strategy that will benefit citizens and the City of Lawton.
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INITIATOR: Caitlin Gatlin, Communications & Marketing Manager
STAFF INFORMATION SOURCE: Caitlin Gatlin, Communications & Marketing Manager
BACKGROUND: The Communications & Marketing Department is working on a Marketing Strategy to connect more citizens with the City and help them understand City functions. In order to tailor the strategy to our citizens, we need to conduct research through a Community Survey. We’d like to obtain Council feedback on the survey and take suggestions on what type of information they would like to learn from citizens.
EXHIBIT: Community Outreach Survey Approach and Questions
KEY ISSUES: N/A
FUNDING SOURCE: N/A
STAFF RECOMMENDED COUNCIL ACTION: Provide suggestions to staff members if any additional questions should be included in the community survey and direct staff to collaborate with City partners to receive donations to incentivize citizens to participate in the survey.